Ireland has launched the 2026 Safe2Eat campaign, a European food safety initiative.

Led by the European Food Safety Authority (EFSA) and supported in Ireland by Safefood, the campaign returns for its sixth year, encouraging people to think more critically about the food they eat.

Running from April to July, the campaign provides "practical, easy-to-follow advice" designed to support safer everyday habits - particularly during the summer months when food is more likely to be prepared, shared and eaten outdoors.

In Ireland, the campaign will focus on practical guidance around food allergens and food composition, helping consumers better understand ingredients and labelling; along with advice on safe food handling to avoid food poisoning, including how to safely prepare, store and cook food at home.

Food safety

Speaking about the campaign, Joanne Uí Chrualaoich, Safefood CEO, said Safe2Eat plays an "important role in helping people across Ireland make informed decisions about the food they eat every day, giving them confidence and trust in the safety of their food".

"Partnering with EFSA is important to support protecting public health," she said.

“As we head into the sociable summer months - with BBQs, family gatherings and outdoor eating - it’s especially important that people have clear, practical advice to help them prepare and handle food safely.

"This campaign helps make food safety simple and part of everyday life."

Research shows that those exposed to the Safe2Eat campaign are more likely to consider food safety when making decisions and to engage more actively with information about what they eat.

Now spanning 23 countries, the campaign said it "continues to expand its reach, reinforcing the importance of accessible, science-based communication in supporting public confidence in food safety".

Guidance

Nikolaus Kriz, executive director of the EFSA, said: “Every day, people make choices about what to eat, and they deserve to feel safe and informed.

"Safe2Eat 2026 turns complex scientific knowledge into practical, easy-to-use advice on handling, preparing, and understanding what’s in their food, from additives and flavourings to novel ingredients and allergens.

"By providing guidance people can apply at home or in daily life, the campaign promotes critical thinking, empowers citizens, and strengthens confidence in the EU’s science-based food safety system, helping everyone make safe, informed choices.”