Last year we had the Ice Bucket Challenge this year it’s the turn of the milk bucket challenge to raise awareness of the plight faced by the UK farming industry, the Farming Community Network (FCN) said.

Farmers are challenged to dunk themselves in milk to raise awareness and FCN are also asking participants to donate to the network.

Dunking kicked off on August 10 with UK farmers uploading videos of themselves swimming, diving and dunking themselves in milk.

Many farmers have already taken part in the challenge with some really crafty challenge videos.

Once such video is from Joanne Jones, the Co-ordinator for the FCN and a dairy farmer, where she puts on a cow onesie and with her inflatable tyre proceeds to jump into a pool of milk.

One farmer has also gone to the extreme lengths of bathing in milk and his video has 90,000 views already.

Nick from Devon YFC is asked by one of his daughters why he’s washing his hair with milk.

To which he replies: “Well it’s cheaper than water and I’m worth it.”