Agri-Business
With more shoppers exploring plant-based choices through 'Veganuary', meat alternative products experienced an "uplift".
Beef
Sales of animal-based produce outperformed those of plant-based substitutes in January 2025, as the 'Veganuary' trend declined, AHDB reported
Popularity of 'Veganuary' decreased this year, with shoppers spending €200,000 less compared to last year, according to data from Kantar
The 'Veganuary' challenge, which encourages people worldwide to eat vegan for the month of January, lost popularity this year in Ireland.
