Sheep
Kenny O'Donnell is a sheep farmer from Belmullet, Co. Mayo, where he operates a flock of pedigree Lleyn ewes.
"Electronic Identification Tagging (EID) is the future of the Irish sheep sector." That's according to James Smyth of Irish Country Meats.
Ireland has a potential "genie in a bottle" when it comes to marketing hill lamb under the Wild Atlantic Way banner, Bord Bia's Declan Fennell said at the recent SHEEP 2018 open day.