New Holland has announced the appointment of Keith O’Brien, trading as O’Briens Tractors, as a New Holland dealer for Co. Mayo and north Galway.

The company said that the appointment strengthens the brand’s presence in those areas and ensures local access to a comprehensive product portfolio, genuine parts and aftersales support.  

New Holland added that the appointment shows a commitment to investing in strong, locally focused dealer partners who understand the needs of modern agriculture.

It explained that the team at O’Brien Tractors bring extensive industry knowledge and a customer-first approach, aligning closely with New Holland's core values.

NH team Mayo

Keith O’Brien, owner of O’Brien Tractors said: “We are delighted to be appointed as a New Holland dealer for Mayo and north Galway.

“The partnership with New Holland allows us the opportunity to develop and grow our business by offering our customers innovative and reliable machinery, backed by strong parts and service support."

CNH business director UK and ROI, David Rapkins added: “Keith and his team in Bohola bring with them extensive experience in the agricultural machinery business having worked in support of brother Adrian O’Brien, also a New Holland dealer, in the local area over the years.

"Their appointment enhances our dealer network in the north-west of Ireland and ensures customers in the area receive the high standards of support that they expect from New Holland."