New Holland announces winners in Dealer of the Year awards
New Holland has announced 12 of its UK and Ireland dealerships have been recognised with the prestigious 2025 Dealer of the Year awards.
The awards celebrate the success of its national dealer network, highlighting outstanding achievement in performance and total service quality.
The overall Dealer of the Year award winners include:
- Overall UK Dealer of the Year - T H White Ltd.;
- Republic of Ireland Dealer of the Year - M&S Machinery;
- Medium Dealer of the Year - Andrew Symons Ltd.;
- Small Dealer of the Year - T Alun Jones & Son.
Category Dealer of the Year award winners include:
- Tractor Dealer of the Year - T Alun Jones & Son;
- Combine Dealer of the Year - Russells Group;
- Hay & Forage Dealer of the Year - R. Kennedy & Co (N.I) Ltd.;
- Telehandler Dealer of the Year - Lloyd Ltd.;
- Construction Equipment Dealer of the Year - M&S Machinery;
- Parts Dealer of the Year - Colemans Millstreet Ltd.;
- Customer Experience Dealer of the Year - Russells Group;
- Precision Technology Dealer of the Year - Lloyd Ltd.
Commercial Business Unit director for UK and ROI, David Rapkins said: “Our dealer network continues to set the benchmark for excellence, and these awards reflect their commitment to providing outstanding service to our customers.
"I would like to extend my sincere congratulations to all the 2025 winners.
"These achievements highlight the strength, dedication and professionalism of our dealer network.”
The overall UK Dealer of the Year 2025 was awarded to T H White Ltd., established in 1832 and operating across eight depots spanning Gloucestershire, Herefordshire, Powys, Somerset, Wiltshire, and Worcestershire.
Agricultural Division director, Adrian Lovegrove said: “T H White [is] very pleased to be recognised as New Holland’s overall UK Dealer of the Year 2025.
"This achievement is testament to the hard work and dedication of our team, and to the continued loyalty and support of our valued customers.
"We are incredibly proud to receive this recognition and remain committed to delivering the highest levels of service and expertise to our customers throughout 2026 and beyond.”
The Republic of Ireland Dealer of the Year 2025 was awarded to M&S Machinery, based in Cashel, Co. Tipperary.
Managing director, Paudie Slattery said: “Our team here at M&S Machinery are our best asset. This wouldn’t be possible without them all.”
Andrew Symons Ltd., awarded Medium Dealer of the Year 2025 operates from three depots across Devon, located in Holsworthy, Crediton and South Molton.
The Small Dealer of the Year 2025 award was awarded to T Alun Jones & Son in Dryslwyn, Carmarthenshire.
