New rebrand for National Dairy Show as a result of sponsorship deal
The Irish Holstein Friesian Association (IHFA) has announced that the National Dairy Show will this year be rebranded as the FBD National Dairy Show.
The show is one of the major dairy cattle competitions in Ireland, with some of the nation's most elite dairy stock going hoof to hoof in the ring.
The event, which is now in its 44th year, will be sponsored for the first time this year by FBD Insurance.
It is set to take place in the Green Glens Arena, Millstreet, Co. Cork on October 9 and 10 this year.
FBD
The IHFA has said the deal is "one of the most significant partnerships in the history of the show" adding that it will provide a strong platform for the continued growth and development.
The association also said that the partnership reinforces FBD Insurance's "longstanding commitment" to Irish agriculture and the dairy farming community.
The newly appointed show director and commercial manager with Munster Bovine, Tom Baker, said: "We are delighted to welcome FBD Insurance as Title Sponsor of the National Dairy Show.
"FBD is one of the most recognisable and trusted brands in Irish agriculture and has a proud history of supporting farming communities throughout the country.
"Their commitment to Irish agriculture aligns strongly with the values and ambitions of the National Dairy Show.
"This partnership will help strengthen the event and ensure that we continue to deliver an outstanding experience for exhibitors, breeders and visitors," Baker added.
He noted how the National Dairy Show has become a key date in the Irish agricultural calendar, as thousands flock to the arena over the course of the two days.
Baker said: "We look forward to working closely with FBD Insurance to further develop the event in the years ahead."
Chair of the FBD Trust, Michael Berkery, said: "The National Dairy Show has established itself as one of the most important events in the Irish agricultural calendar, bringing together the very best of the dairy sector.
"The FBD Trust is delighted to support the show and the people at the heart of the industry. This sponsorship reflects our ongoing commitment to helping farmers thrive through education, innovation and knowledge-sharing.
"We are very pleased to contribute to what promises to be another outstanding event in October 2026.
FBD Insurance Munster, head of sales, Maureen O'Meara, added: "Our farmers are at the heart of everything we do at FBD Insurance, and that's why we are proud to be involved with the National Dairy Show 2026.
"The event showcases the innovation, dedication and resilience that characterise Ireland's dairy sector and provides a valuable forum for learning and networking.
"We are excited to meet customers, support the industry and celebrate the people who continue to drive Irish agriculture forward."
